By contrast to Luxford’s free-form riffing off a nugget of an idea, hard edge designer with a robust spring in her step is Daisy Parker.
Her choice of gmail address is business oriented becuase she tells you what you need to know. Her gmail is suffixed by ‘designedbyparker’.
Parker approached me whilst I was looking at a duo-tone scrolling info-graphic. When exhibiting a design at a student show there’s a tendency for students to fall at the last hurdle.
That is that they forget to get people interacting with their work beyond asking them to eye-ball a piece.
Visual communicators in dact should consider the displaying of work as a product designer thinks about designing a piece of work.
The application of Parker’s wool-as-transcendental-super-material may indeed be meant in the vain of presenting a modern-manifesto.
But held hostage on an exhibition panel wall, there’s little chance of a transference or connecting of manifesto’s contents.
Transference can be described as being the action by a reader deepens their personal connection. This is usually greater or complimentary to engaging the reader’s other senses other than simply looking over and around the visual elements of visual communication pieces.
Being able to touch a piece of work would kick start a modicum of the transference process. Imagine it - scroll in hand, being unravelled to reveal factettes and postulations.
Stuck to the wall ‘wool’ as modern-manifesto citing ‘wool’ is muted by the things hanging beside and around it.
Parker seems an ideal candidate pitching herself as a prospective design industry candidate. I’m deducting this the no-fuss name on her email, hearing the tone of honesty yet eagerness as she answered my questions during an impromptu interview with her.
Daisy’s espouses she researched for factual information about the uses of wool through a range of books and sites.
The piece relies mainly on styling through reading hierarchies done through typography, iconography and colour. The information is directed through sentences and others reviewed in a visual candor.
This allows the reader’s attention to relax and weave between factual data looking and reading on the journey.
The best feature on ‘wool’ is where Daisy proposes an information graphic in which she asks: how much wool from sheep would it have taken to weave the carpet commonly known as the Bayeux Tapestry? To that, I don’t think the answer is on Wikipedia.
Daisy Parker doesn’t knit but can weave a good design. Contact her at email@example.com